Festival season is all about having the perfect social media snaps. Buzz60’s Emily Drooby (@emilydrooby) has the story

Forget mermaid hair, the latest “It” style is short and sweet (and sometimes sassy).

Katy Perry and Cara Delevingne were spotted with matching peroxide pixies in Paris in July. Taraji P. Henson showed off her curly crop (among other looks) while hosting the Black Girls Rock! event in August. And Emma Roberts and Lucy Hale shared their jaw-length bobs on social media early this month, which gave us Selena Gomez’s Met Gala bob vibes.

But stars aren’t the only ones up on the trend.

As of July, Pinterest reports domestic searches for “shag” haircuts on the site are up 220% year-over-year, and searches for pixie cuts are also up, with asymmetrical pixies garnering a 120% rise.

Naté Bova, a senior stylist at Warren Tricomi Salon’s Plaza Hotel location in New York, told USA TODAY that she has definitely noticed the trend, with short hair styles making up about 15% of her clients’ requests.

But why are our favorite stars and friends making the chop? A feeling of empowerment may be driving many women to the salon.

“There’s this narrative that short hair isn’t feminine … but I’ve seen so many women feel liberated, powerful and even more feminine when they’ve made that bold step,” says Mara Roszak, who has created hairstyles for Cara Delevingne, Brie Larson and other stars. “The things that hold us back are the stories we tell ourselves.” 

Those stories include the idea that femininity is tied to long locks, or that hair length is a key to identity.

“More women hold onto that than they realize, but more women who have cut their hair off come into themselves and channel a part they hadn’t accessed before,” Roszak says. “It’s removing this sense of security and also that fear we have of looking different.” 

Which, Roszak adds, can cause us to feel vulnerable. But even so, embracing the cut can be an incredible step forward. “Women don’t want to be told how to look or feel or be in the world — it’s our own personal choice,” she says.