If you’ve ever had something made especially for you, you know the feeling of getting it for the first time: It’s instantly more special than anything else you own and it’s exactly how you want it, no alterations or adjustments needed.
That’s the feeling that New York-based startup Function of Beauty is trying to tap into with its line of customized shampoo and conditioner. The company is less than a year old, but it’s already generating revenue with its sets of colorful concoctions.
I had to see for myself if custom shampoo and conditioner would change my life (or at least my hair), so I tried them for myself. Here’s what it was like: