Kem Cetinay gives Richard Madeley first makeover in 40 years live on GMB
Richard went under Kem’s scissors (Picture: ITV)

It’s gone! Love Island’s Kem Cetinay has got his hair dressers hands on Richard Madeley’s dated ‘do, and given it an Essex lad makeover. Kind of.

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Charlotte Hawkins stepped in as Richard disappeared off screen to get prepped, when she pointed out his barnet hasn’t changed in 40 years.

‘I have had hair cuts over the last 40 years, let’s get that straight!’ he argued, however Kem then proved that it’s definitely been the same for at least 34 years with a series of photos of Richard dating back to 1983 and looking exactly the same.

‘It’s the Theresa May look,’ Richard said, as if that would endear fans to his hair. ‘It’s the last day on the show so why not? It’ll grow back.’

Kem Cetinay gives Richard Madeley first makeover in 40 years live on GMB
New hair don’t care (Picture: ITV)

After bigging up the dramatic chop, with cuts back to Richard in the barber’s chair, his new barnet was revealed.

Kind of, although fans fans struggled to see any difference.

Kem Cetinay gives Richard Madeley first makeover in 40 years live on GMB
James Bond or Richard Madeley? (Picture: ITV)

‘It’s been the classic experience, really good chat,’ Richard said of being in Kem’s capable hands. ‘We have a lot in common, we’re born a quarter of a mile away from each other in Essex.’

Although his hair style is twice the age of Kem.

Kem Cetinay gives Richard Madeley first makeover in 40 years live on GMB
(Picture: ITV)

‘He’s really good!’ he said, praising Kem’s skills. ‘I’m not sure I’m going to keep it his but thanks.’

Keep it?! It’s exactly the same as it ever was!

Sadly for Richard, fans weren’t convinced by the change.

So it still hasn’t changed after 40 years.

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