When Karlie Kloss turned heads at last week’s Met Gala, it wasn’t because of her 40-inch legs or her tuxedo minidress. The supermodel flaunted a brand new platinum bob, the shortest and lightest ’do she’s ever had.
The 24-year-old beauty influencer has joined the ultrablondes, an ever-lengthening list of peroxide-happy stars ranging from Elizabeth Banks and Kristen Stewart to Zoë Kravitz and Allison Williams.
“It’s definitely trending right now,” says Aura Friedman, the cult colorist at the Sally Hershberger salon in the West Village who lightened Williams’ brunette mane for the March issue of Allure magazine. “Platinum is the best accessory and automatically gives you that cool factor.”
While the iconic hair color has long been associated with sex appeal — think Marilyn Monroe and Jayne Mansfield — today’s celebs make it look modern and edgy. Instead of a classic Champagne shade, many opt for icy hues with hints of blue, rosy tints or flesh tones that match fair complexions. And to heighten the drama, A-listers are chopping their pale locks into attention-getting lobs or buzz cuts, such as Cara Delevingne’s chin-length textured crop and Katy Perry’s sassy pixie.
“There’s a platinum for everyone,” says Friedman, who dyed Korean-American model Soo Joo Park’s long strands an otherworldly alabaster back in 2012.
Of course, all that cool comes at a cost. For one, patience is required. “Going really blonde from very dark or medium-brown natural color can take up to eight hours,” says color specialist Marie Robinson, who counts Michelle Williams and Scarlett Johansson as clients at her namesake salon in the Flatiron district. She says time-consuming touch-ups are usually needed every four to six weeks for those born brunette.
Then there’s the expense of gentle high-end products.
“[Bleaching] is rough on your hair,” Kravitz told Allure magazine earlier this year. “I’ve had full braids fall out. And it’s just part of it.”
Friedman recommends using bond-building treatment Olaplex ($28) before, during and after processing; Christophe Robin’s Regenerating Mask with Rare Prickly Pear Seed Oil ($71) once a week; Robin’s Antioxidant Cleansing Milk with 4 Oils and Blueberry ($38) instead of a sulfate-free shampoo; and Shu Uemura Essence Absolue oil ($69) to nourish parched follicles.
“Your hair will be so dry, it doesn’t need to be washed more than once a week,” explains the colorist, who advises sleeping on a smooth, silk pillow case and blotting — not rubbing — wet hair.
Even with all the potions and precautions, color chameleon Kylie Jenner knows about the damage first hand. So when Donatella Versace ordered the reality-show star to go platinum for the Met Gala, she knew what to do.
“When Donatella wants you to go blonde . . . you go f - - king BLONDE,” Instagrammed the makeup mogul.
Her wig was beyond the pale.