The Best Hydrating Hair Masks to Try Now – Vogue.com

One of the many upsides to summer is the low-maintenance mandate for hair. What else are beach waves if not a call to rinse, air-dry, and repeat? But after a few months spent weathering the elements—the moisture-sapping sea salt, chlorine, and hours of unrelenting sun—a certain degree of wear and tear is inevitable. Come fall, most hair types have suffered some kind of damage, says hairstylist Mark Townsend, whose home base in Los Angeles offers an up-close vantage point. The key, he explains, is to zero in on treatments that can “repair damage and bring back the health of the hair.”

Where to start? The stylist—whose dual appreciation for understated cool and nourishing hair care has made longtime clients of Ashley and Mary-Kate Olsen—recommends incorporating a pre-shampoo treatment into your regimen once a week. Townsend has fashioned his own DIY conditioning elixir that includes a cup of coconut oil; a few drops of vitamin E; and a tablespoon each of jojoba, almond, and macadamia oils. He is also a fan of Oribe’s ultra-hydrating version. The important thing to keep in mind: Let your hair texture be your guide. For coarse curls, Townsend recommends working the product to about an inch from the scalp and marinating for 30 minutes. Normal-to-fine hair, however, calls for less product and time. “You want to coat from mid-lengths to ends and let it sit for a minute or two before shampooing,” he says.

From there, it’s all about playing matchmaker with formulations. For those delicate heads of hair that might be overpowered by ultra-rich masks, Townsend suggests a lightweight formula like Dove’s Intensive Repair Conditioner, which is designed to “close up the cuticles and not weigh your hair down.” Meanwhile, Whipped, a new addition to Vernon François’s self-titled line, uses keratin amino acids to fortify thin or weakened hair and help prevent further damage. IGK’s Prenup hair mask, delivered in a seamless spray, ensures that every inch is fully moisturized before you hit the shower. And Frédéric Fekkai’s The Ultimate One Repair treatment calls on a blend of Brazilian aqua sea minerals to mend split ends and shield against environmental aggressors like pollution and UV rays—because even when beach days are behind us, a little protection goes a long way. Here, seven hair masks that will keep your hair supple and strong this fall.