What it’s like to be a hair care entrepreneur? – Slate Magazine

Jimmere: Exactly. Facebook ads are really great for us because we can not only target a type of customer,but also target specific zip codes. So if we’re in a new store in Duluth, Georgia, or something, who knows, we can post an ad in the zip codes of Duluth, maybe add a coupon to it and say, “Hey, take this to X, Y, and Z store for $1 off,” or whatever, and it drives them to the stores, which also helps us to continue to sell in those stores.