STATEN ISLAND, N.Y. — ShopRite has partnered with Pantene for its “Care Beyond Hair Tour,” to donate hair to women who have lost their locks during cancer treatment.
From Oct. 3 to Nov. 16, the Care Beyond Hair Tour will make stops at close to 40 ShopRite stores throughout New Jersey, New York and Pennsylvania — including the three Staten Island-based ShopRite stores — offering a way for people to share their strength and donate their hair to the Beautiful Lengths Fund.
The tour will make stops at ShopRite of Forest & Richmond, ShopRite of Hylan Boulevard and ShopRite of Veterans Road between Oct. 19 and 21.
“We are honored to partner with Pantene for the Care Beyond Hair Tour,” said Cathy Magistrelli, vice president of health and beauty care for ShopRite.
“ShopRite is committed to giving back and supporting key causes, and we understand the great physical and emotional toll cancer takes on women battling the disease. With support from our generous customers and great team of associates, we hope that we can make a difference through this campaign to create real-hair wigs for people fighting cancer,” she added.
The Pantene Beautiful Lengths Fund — created in partnership with the American Cancer Society — provides free, real-hair wigs to women who have lost their hair due to chemotherapy.
POP-UP STYLING STATIONS AT EACH STORE
Each tour stop will feature a pop-up styling station staffed with an onsite hairstylist, allowing girls, women and men to donate their hair for the creation of real-hair wigs that will be distributed to women battling cancer. The goal at each site is 200 haircuts, which will make up to 25 wigs.
For every hair donation, Pantene will pledge an additional $50 to the Pantene Beautiful Lengths Fund, up to $10,000.
HISTORY ON THE BEAUTIFUL LENGHTS FUND
The Beautiful Lengths Fund was started in 2006 with the goal of making it simple and possible for women everywhere to share their hair with women who have lost theirs during cancer treatment.
Since the program’s inception, 46,000 real-hair wigs have been donated to the national American Cancer Society Wig Bank, helping serve those in need every single day.
“We’re so thankful to ShopRite for its support of the Pantene Beautiful Lengths Fund through our partnership for Care Beyond Hair,” said Robert Stetts, marketing manager with P&G.
“This program allows us to help women going through grueling cancer treatments to feel a little bit more like themselves every day and inspire the confidence needed to keep fighting. We are so grateful to our generous donors who continue to make the creation of these wigs possible, and we look forward to successful campaign for a great cause,” he added.
For more information about the Care Beyond Hair Tour, visit ShopRite.com/CareBeyondHair.
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