If your hair is in dire need of some love, you’ll be happy to hear that Lush has released its new Hot Oil Treatment collection! The revamped hair care line consists of five different treatments for your ‘do. These come in the form of a solid stick that resembles a popsicle, or a Belgian hot chocolate stick, according to the brand’s description.
Aside from its whimsical form, the product is also eco-conscious and innovative — illustrated instructions are printed directly on the stick, eliminating the need for extra packaging. The drawings are also a way to communicate to customers regardless of language. Think of how the world communicates through emojis, aka modern hieroglyphics; it’s in that same genius vein.
In a press release, Director of Brand Communications Lush Cosmetics North America, Brandi Halls, said:
“We are always looking to create innovative products at Lush, which is why we’re so happy to relaunch our hair treatments in a naked, solid and preservative-free form. But beyond this, the new hot oil treatments ‘speak’ to a larger audience without words. The digitally printed illustrations on the wooden stick mean that the product instructions are straightforward and accessible to Lushies regardless of their native tongue.”