‘Why I’m over being told how to wear my makeup’ – cosmopolitan.com (UK) (blog)

Beauty enthusiast Nataria Rapley pushes the boundaries of beauty with her bold, creative makeup looks. In the face of makeup shaming (which is on the rise thanks to social media), she continues to express herself through beauty, her own personal form of art which not only makes her look good but feel good too.

She’s part of Sleek MakeUP’s My face. My rules. campaign, which uses real people to tackle the judgement around makeup. They teamed up with anti-bullying charity Ditch The Label to do a survey on attitudes toward makeup and found it has a way of providing positive self-worth. A third of people said makeup makes them feel more creative, while 58% said it made them more confident.

Here Nataria explains the deeper meaning behind her passion for makeup and why she’s over other people’s opinions of her unique designs.

I look at makeup as an art form; it’s allowed me to express myself and my artistic side, meaning I can walk out of the house and feel like me. For me, it’s not about confidence, I just don’t like being like all the other fish in the sea.

I remember watching my mum put on her makeup as a child. I used to steal her products and try and use them while hiding in the bathroom. She’s very similar to me and always makes herself up before she goes out, even if it’s just for the school run.

If she was going out, she’d do a cat eye and a nude, glossy lip. Her beauty routine was never about feeling more confident but just to feel good in her own skin.

At 14 I was rebelling against ‘the norm’, so I cut my hair into a pixie cut. I didn’t want to be like everyone else, I just wanted to find me and be my own person. That’s when I found makeup again and started being playful with it. I would always do a coloured winged liner and a red lip. I just wanted to experiment.

I hate when people think beauty is done only to impress someone else

I strive to stand out and with beauty I feel like I’ve found myself. I’m at my happiest when I’m creating looks, even more so now that makeup has allowed me to connect with other people on social media and this magical world of beauty influencers. There are so many incredible artists online that I still look up to, all doing their own thing.

I hate when people think beauty is a waste of time or done only to impress someone else, they don’t understand that makeup is so much more than just slapping some products on your face. For me it’s not about anyone else, it’s about individualism.

Even if someone does use makeup to mask insecurity, what right does anyone have to take their comfort blanket away? People complain for the sake of complaining and sometimes I think that negativity can stem from jealousy, but it’s not good to spread that.

I do get some looks in the street. Luckily it’s not something that bothers me – I’m happy in my skin and with what’s on my face. If someone was to hate it, that’s their opinion. It’s your art, and not everybody has to love it.

Makeup shouldn’t be taken so seriously, as though there are rules about what you can and can’t do

I’m stubborn that way, I don’t care about anyone else’s opinion as long as I’m happy. It aggravates me when my mum tells me ‘Nat, you’re not supposed to use that product there’ – she sticks to the ‘rules’, but I just don’t care. I’ll put liquid lipstick on my eyes or use eyeliner to create dots on my face.

If you’re running out of something and you think another product may work the same then just use it. I have no rules at all when it comes to makeup. That’s why I’m so proud to be in Sleek’s My face. My rules. campaign, because there should be no shame when it comes to makeup.

I feel like people can be scared to try something new, but you have to understand that makeup can be wiped off your face. Find a time and dedicate a couple of hours to experimenting with a new look. It sounds like a lot of time, but those hours are for your creativity and nothing or nobody else.

Spread all your makeup out and experiment. Just do it! If you’re not happy with what you create, just wipe it off. No-one ever has to see it if you don’t want them to. If you’ve created something that you want to show to the world, then by all means you should, and those two or three hours of work have been worth it.

Makeup shouldn’t be taken so seriously, as though there are rules about what you can and can’t do. Just bite the bullet and do things your way.

Nataria is part of Sleek’s My face. My rules. campaign, which stands up for everyone’s right to define their own beauty, without boundaries. Watch the My face. My rules. campaign video below, then join the conversation with #myfacemyrules.

As told to Isabella Silvers