We come to you with a gift for your Friday afternoon. This week has been 100 years, unless we’re alone in this weird distorted space-time continuum, so this present is all the more appreciated. Dior Makeup leaned into Halloween this year, and on this Friday before everyone disregards the calendar and celebrates like it’s actually Halloween, the brand’s gone all out. Dior just released a makeup tutorial of sorts to Instagram, starring Bella Hadid. It’s perfect. Presenting: Bella Hadid really getting into the Halloween spirit.
Coming from our lady of great memes, we shouldn’t be surprised that anything she gets involved with somehow turns incredible (ICYMI: this meme of her saying “Homeboy can get it” is one of the best things on the Internet). Because when you’re Bella Hadid, you don’t do the cheesy product in front of your palm, head posed from side to side, slow blink beauty tutorial. You work with Dior, recruit multiple male models, and turn it into a full-blown production. Sure, we don’t know the step-by-step of how she got the look, but you don’t need it. We have this video instead.
It starts off with black and white fog floating across the screen that feels straight out of Frankenstein. The camera zooms in on spooky models, wearing skull makeup and what looks like face filigree. Crows fly across the screen. The word “HALLOWEEN” flashes. Back to Bella Hadid’s face. Ghoul noises. Back to Bella Hadid’s face. Lightning. She’s putting on black lipstick. A male model walks up behind her. She lovingly puts black lipstick on him, too. Why not? Spookiness has no gender. More crows. Bella Hadid takes some selfies with the male models. Dior made no mistake, this is the content that people are here for.
And the cherry on top: Bella Hadid’s voice hauntingly whispers “happy Halloween” as she winks at the camera. The video is over. What just happened? Who knows, but the only thing for sure is that they really did look great. That face filagree is beyond cool, so it’s a good thing Dior’s been posting similar “Halloween, but make it fashion” makeup tutorials all week.