Kylie Cosmetics Debuts the Birthday Collection – Allure Magazine
UPDATE: Earlier this week, Kylie Jenner dropped some seriously exciting makeup news: she plans to launch a Birthday Collection, featuring lip products, highlighters, eyeshadows, brushes, and more — and everything will be packaged in adorable millennial pink tubes and palettes. There was just one question remaining: When would these glorious products be available for purchase?!
Considering Jenner’s birthday is August 10 and that the reality star was teasing the collection with the hashtag #KylieTurns20, it seemed more than likely that the release date would be sometime around then. Well, now we know for sure. The beauty mogul took to social media yesterday (July 26) to report that the Birthday Collection will be available on the Kylie Cosmetics website, beginning August 1 at 3 p.m. PT. Knowing how quickly her products have sold out in the past, you might want to bookmark the site now and start refreshing the page well in advance next Tuesday. May the fastest shopper win!
If you follow Kylie Jenner on social media, you know that she was definitely up to something today. The reality star and beauty mogul posted a few teases to her Instagram story earlier this morning, hinting that a big “reveal” was on its way. And yesterday on Twitter, Jenner was teasing that same surprise, along with the hashtag #KylieTurns20.
Luckily, the wait is over. Jenner took to Snapchat just a few minutes ago to reveal her birthday collection: a millennial-pink themed line of cosmetics, featuring lipsticks, eyeshadow palettes, brushes, and more. All of the packaging contains the signature Kylie Cosmetics logo, but completely decked out in pink glitter. The products are wrapped up with baby-pink bows and confetti, making them look perfectly festive for any celebration.
Jenner’s Snap story also contains videos of swatches of the various lip shades, glittery shadows, and highlighters available in the collection. The lip colors range from bright corals to chic nudes, and the eyeshadows are a perfect combination of coppers, plums, and golds. It’s safe to say that we’re obsessed with everything in this collection so far, and we can’t wait to learn more about what Kylie Jenner has in store for her 20th birthday this year.
More on Kylie Cosmetics:
- Kim Kardashian Just Revealed the Difference Between KKW Beauty and Kylie Cosmetics
- You’ll Never Guess Who Gets the First Look at All of Kylie Jenner’s Lip Kits
- Kylie Jenner Just Teased THREE New Velvet Liquid Lipstick Shades
Now, learn Kylie Jenner’s tricks to Snapchat: