Makeup Artist To Hollywood Elite Launches Healthy Lip Care That Cares – Forbes
For the past 20 years, Lauren Kaye Cohen has been a makeup artist to the stars, with such big-name clients as Kirsten Dunst, Jessica Alba, Naomi Watts, Sir Paul McCartney, Leonardo DiCaprio, and Kobe Bryant. “This is not just my profession; it is my passion,” Cohen states emphatically. Her goal, always, is to make people “look amazing, but still look like themselves.” She has developed a natural style that appeals to many Hollywood elites who crave authenticity and dislike the heavily made-up, overdone look.
In addition, throughout her career, Cohen says she values natural products that are free from parabens and harmful chemicals. “People forget that our skin is our biggest organ. Everything we put on ourselves gets into our blood stream and therefore into our systems. Lip products can be particularly harmful because we ingest them without even realizing it.” A committed animal rights advocate, Cohen tries to avoid using products that are tested on animals.
Over the years, because they loved her choice of products and overall look so much, Cohen’s clients encouraged her to create a cosmetics line of her very own. She finally did so, launching Laugh Kiss Care this past fall.
“The people I work with inspired me to start Laugh Kiss Care because I always used so many different products to create the colors and textures we were looking for. Plus, they only wanted to purchase lip colors that were healthy, paraben-free with no harmful chemicals, and never tested on animals.” Laugh Kiss Care lip colors meet all these criteria and are clinically proven to hydrate and preserve natural lip collagen.
“I am extremely proud to launch a healthy lip care line that is a hybrid between a lip gloss and a lip treatment,” Cohen said. Aligned with her passion for taking care of others, three percent of the proceeds of Laugh Kiss Care are donated to causes that support women, children and animals including The Jenesse Center, supporting victims of domestic violence, The Hidden Tears Project, raising awareness and resources for U.S. human trafficking, Wolf Mountain Sanctuary, and various animal shelters. Additionally, Cohen donates her products to foundations that raise money for families of cancer victims.
Cohen says that she has loved the art of makeup since she was a young girl who would use her aunt’s face as a canvas and read style magazines cover-to-cover. “Something in my gut told me I could become a great makeup artist. I’m really grateful that my parents raised me to believe I could accomplish whatever I set my mind to if I put in the hard work.”