People are getting pretty pissed off at Nars.
The popular makeup brand is facing a wave of backlash, after it revealed that it began selling its products in China earlier this month — a country where animal testing is compulsory.
Nars Cosmetics had previously heavily marketed its cruelty-free practices. The company was acquired by Shiseido in 2000.
Girls please stop supporting Benefit and other non cruelty-free makeup brands! Nars, too, now tests on animals in China. STOP!!!!
— Hawkgirl (@Echidnaaaaa) June 29, 2017
beyond disappointing when cruelty free makeup brands put profit before ethics and decide to sell in China, looking at you Nars
— mel 🥀 (@melaniedrinnan) June 26, 2017
Sad to hear that Nars have decided to sell in china, meaning that they will be testing on animals. That’s another makeup brand boycotted.
— Rachel (@RachelWhyte333) June 29, 2017
For any vegan and cruelty free makeup users on here, nars is no longer a curelty free brand and will start selling in china!
— dirtynic (@bakednic) June 26, 2017
Nars later issued a statement to shoppers, saying that it believed that the “elimination” of animal testing needed to happen, but that it had to “comply with the local laws.”
Basically, that means it won’t stop animal testing anytime soon.
We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world. For more on the good work IIVS is doing, see: http://bit.ly/2rVjnwV
A post shared by @narsissist on Jun 27, 2017 at 8:18am PDT
However, customers left behind a slew of negative comments on Nars’ Instagram post, with the majority saying that they “weren’t buying” Nars’ explanation.
“No one is buying what you are saying. You care more about profits than animal welfare,” said one comment on Instagram.
“You wanna work toward a cruelty-free world but you’re still testing on animals? This is called hypocrisy,” another said.
Some users in China acknowledged on social media platform Weibo, that they felt “more assured” of quality after products were tested.
According to a report, China is projected to become the largest market in the world for the cosmetics industry — one that Nars couldn’t ignore.
China had an estimated $50 billion in domestic sales of beauty products in 2015 alone.
As of 2013, the EU has banned the sale of any cosmetics or cosmetics ingredients that have been tested on animals.
In the U.S., it’s not illegal to test cosmetic products on animals, and is left up to the company’s discretion.