RiRi’s New Makeup Line Brings New Shades To Sephora – BuzzFeed News

Rihanna, whose iconic style has landed her partnerships with brands like Dior, Balmain and Puma, created a makeup line with women of color in mind: It has 40 shades of matte foundation, 30 shades of makeup sticks, and 6 highlighter shades.

“In every product, I was like, ‘There needs to be something for a dark-skinned girl, there needs to be something for a real pale girl, there needs to be something in between,'” Rihanna told reporters ahead of the cosmetic line’s introduction on Thursday. “You want people to appreciate the product and not feel like, ‘Oh that’s cute, but it only looks good on her.'”

The debut of her cosmetics line comes at a time when young women (ages 18 through 34) and Latinas account for almost 60 percent of all beauty sales in 2016, according to TABS Analytics, a marketing consultancy.

The beauty market was worth roughly $25 billion last year. Latinas spent roughly $4.3 billion on beauty products last year, and black women spent $2 billion, according to research by Mintel. Of the $2 billion black women consumers spent on beauty, 47% went towards cosmetics.