The Cosmetics Counter Was Long Immune to Discounting. Not … – Wall Street Journal (subscription)

Desperate to get shoppers in the door, department stores are discounting the one item they had long been able to sell at full price: cosmetics.

Last month, Lord & Taylor offered 15% off almost all cosmetics and fragrances. Bloomingdale’s gave members of its loyalty program a $25 reward card for every $100 beauty purchase. The moves followed a decision by Macy’s Inc. to offer 15% off cosmetics, which it touted in nationally…