Unilever Enters the Makeup Game With This Fan Favorite – NewBeauty Magazine (blog)

Beauty juggernaut Unilever (the company owns brands like Dove, TRESemme, Vaseline, Pond’s, Caress, and even the ever-popular Ben & Jerry’s) is getting in on the luxe cosmetic game, announcing yesterday that it will add Hourglass makeup to its Prestige portfolio. The Prestige line also counts Kate Somerville Skincare, Murad, Dermalogica and REN as part of the group, with the acquisition of hair care brand Living Proof being made at the end of last year.

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Founded in 2004 by Carisa Janes and launched at Barney’s that same year, the makeup line is known for “its breakthrough formulations, technological innovations and unwavering commitment to reinvention,” which includes cosmetic formulas that rely heavily on active ingredients typically reserved for skin care.

As reported on by The Financial, Alan Jope, president of Personal Care for Unilever, said, “We are delighted to be adding Hourglass to our portfolio of Prestige brands. The color cosmetics category has been showing high growth-rates, driven by social media content, channel diversity and democratisation of professional makeup techniques, and it therefore presents a significant opportunity. Hourglass is already a successful brand in this space, offering fantastic makeup products that also deliver skin care benefits, and we look forward to continuing to grow this wonderful brand.”